Pig… meet Lipstick.

To put “lipstick on a pig” is a rhetorical expression, used to convey the message that making superficial or cosmetic changes is a futile attempt to disguise the true nature of a product.

After more than a decade of experience, I’m here to tell you there is nothing superficial or futile about it.  Lipstick in the digital world sells pigs.  Lipstick can open budgets to improve said pig.  Lipstick is the lifeblood of a digital products career, it’s not all that is needed, but it’s a damn good start.


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